Subject Line: A Sauna Helps Their Airbnb Stay Fully Booked

Preview Text: Everyone loves a backyard sauna.

Body:

Hi Ilia,

Our lovely customers Sherman & Kat Townes have been with us since the beginning.

We built them a custom sauna back in 2010, and they’ve been kind enough to refer many friends in the years since.

This past spring, they came to us with a problem.

They had purchased a small-but-charming bungalow in El Dorado, hoping to rent it out on Airbnb and make some extra cash for their retirement fund.

The problem? They couldn’t rent it.

The area is crowded with vacation rentals, and people were choosing other houses over theirs.

Kat finally got some feedback as to why when a potential guest she had been going back and forth with explained she was going with another property:

“I’m sorry! We ended up going with another house in the area that had a backyard area…”

Ouch.

It was true. The backyard was small, and even with a bistro table set up, it didn’t exactly feel inviting.

But what could they do? It’s not like they could make it bigger. They weren’t going to put in a pool.

They looked through other listings, even in other cities, to get ideas.

Then they came across a top-rated home similar to theirs in a different market. The backyard was small, too, but it had an incredibly cozy and welcoming feel, with a grill and hammock..

And a SAUNA.

In review after review, guests raved about the sauna.

“The sauna is such a great add on and we loved the boho vibe…”

“Beautiful and peaceful. Our favorite part was the wood sauna…”

“The sauna feels so luxurious and we used it everyday…”

Right away, it clicked with sauna-enthusiasts Sherman and Kat.

They gave us a call and the next day, we were out doing measurements and trying to figure out the best solution for their space.

We recently received an email with an updated photo – check it out (and look at those views!)

[Photograph]

There was a business update in the email as well:

Six months. 100% booked.

Handcrafted wooden saunas are special, and they’ll make your home or property feel special, too.

Check out our inventory [here]. Interested in a custom-built sauna? Book a [free consultation].

With Gratitude,
Daniel

P.S. We’ve partnered with Affirm to offer zero and low APR financing – meaning your brand new sauna could cost less than $100 a month. More information on our website here.