This is the welcome email for Ayurveda Pure, a socially-conscious beauty brand. It includes some brand storytelling and philosophy, as well as descriptive product copy.

Ayuveda Pure

Full email- with product copy and CTAs, etc.- here (PDF, opens in new window)

Snippet:

Subject Line: Your Ayurvedic Journey Begins Here 🌱
Preview Text: Here’s 20% off your first order.

Body:

Thank you for supporting a B Corp-certified, woman-owned company dedicated to making you glow from the inside out.

If you’re looking for a skincare routine that feels less like a chore and more like a daily luxury… you’ve arrived.

Our products feel good. Think natural oils, light aromatics, and proven plant-based ingredients - crafted into ayurvedic-aligned formulas that bring your skin back to nourished, balanced beauty.

We’re Ayurveda Pure.

We’re also two sisters.

Sisters who experienced “problematic” skin in our teens and twenties and were sick of overhyped, ineffective products that had a chemical feel and a hundred weird ingredients.

We went back to our roots, thinking about summers at our grandmother Nani’s house and the gems of ayurvedic wisdom Nani would impart as she shared her herbal-infused skin routine that felt like magic (and smelled like heaven).

Soon, Ayurveda Pure was born —and it felt like part start-up, part homecoming.

From the beginning, we’ve been obsessed with using the most high-quality, thoughtfully sourced ingredients to create skincare that goes beyond surface level.

The skin is the body’s largest organ - we don’t forget that. Our products are designed, crafted, and shared with love.

We aim to heal, always.

With Gratitude,
Ali & Shana