Goodsole is a New Zealand-based premium footwear brand focused on authentic style, high-quality materials, and a commitment to sustainability and ethical manufacturing.

They wanted thoughtful conversion copy that highlighted the unique features of their sneakers (including eco-friendly footbeds and custom slip-on laces) as well as their mission to do good in the world through community-based charity initiatives.

I wrote on-brand copy for all of the flows in the customer journey, from the welcome automations and segmented splits, to the abandoned cart sequence, to the winback and sunset series.

You can check out some of the copy here.