‍ Email copy for premium swimwear and apparel brand Solid & Striped. Here’s some high-converting copy (from the returning customer browse abandonment flow):

Subject Line: Take Another Look
Preview Line: Your taste? Flawless.

COPY

Header: Soft Sophistication Awaits

Effortless, elevated, and almost yours.

[DYNAMIC PRODUCT]

CTA: SHOP NOW

Body:

Hi {{ first_name|default:"there"}},

Thanks for stopping by and continuing to choose Solid & Striped for timeless, meticulously-crafted apparel that exudes simple elegance (just like you do).

We blend coastal ease with city polish, creating seamless silhouettes that ensure you’re looking and feeling like the best version of yourself, wherever the day or night might take you.

From luxe swimwear to best-selling occasion dresses and exquisite essentials, each and every item makes undeniable style look (and feel) beyond effortless.

We’re also still offering free domestic shipping on orders over $150

CTA: SHOP NOW