Sorgen Sauna is a custom sauna builder and retailer.

“Welcome” is a traditional plain-text welcome- the first in their sequence.

“A Sauna Helps Their Airbnb Stay Fully Booked” went out as one of their weekly emails. It’s targeting one of their potential markets- short-term/vacation rental owners looking to stand out.

Although it’s targeted to these potential buyers, it’s relevant enough to pique the interest of other subscribers and remind them that saunas are a huge upgrade to any home or property.